When we take a look at the mobile application market, which is increasing exponentially every year around the world, we can say that this rise is not a big surprise for over 3.2 billion smartphone users. In fact, it is an indication that this rising unity of application users and smartphone users will continue to rise with ever-increasing momentum in the near future.<\/p>\n\n\n\n
Bahsetti\u011fim bu birlikteli\u011fe bir de 1.14 milyar\u0131n \u00fczerindeki tablet kullan\u0131c\u0131s\u0131n\u0131 ekledi\u011fimizde yap\u0131lan ara\u015ft\u0131rmalarda ortaya \u00e7\u0131kan b\u00fcy\u00fcmenin son 6 y\u0131lda %36\u2019s\u0131n\u0131n \u00fczerinde oldu\u011fu g\u00f6r\u00fclmekte.<\/p>\n\n\n\n
Size \u015fimdi Amerika\u2019da yap\u0131lan bir ara\u015ft\u0131rmadan bahsetmek isterim: Ortalama her Amerikal\u0131n\u0131n 12 dakikada bir telefona bakt\u0131\u011f\u0131n\u0131 hatta %10\u2019luk bir kesimin 4 dakikada bir telefonunu kontrol etti\u011fini biliyor muydunuz?<\/p>\n\n\n\n
People around the world never leave our phones with them while eating, working, at home, at school, even when going to bed. Maybe you are even reading what I wrote right now on a smart phone.<\/p>\n\n\n\n
So, what makes us keep our mobile phones with us so much? Have you ever thought?<\/p>\n\n\n\n
G\u00fczel o zaman cevab\u0131 biliyorsunuz, tabii ki de bize pek \u00e7ok alanda kolayl\u0131k sa\u011flayan ve olmaz olmaz\u0131m\u0131z uygulamalar! Telefonlar\u0131m\u0131zla ge\u00e7irdi\u011fimiz zaman\u0131n %88\u2019ini uygulamalar i\u00e7erisinde ge\u00e7iriyoruz.<\/p>\n\n\n\n
If you want, you too can take your place in this multi-billion dollar industry! How can we be successful? The best way to be successful is to analyze very well why users, who are the heart of this industry, download and use these applications.<\/p>\n\n\n\n
In this research, I will analyze this market and talk about the statistical data that you should definitely consider when developing an application. If you're ready, I'm starting!<\/p>\n\n\n\n
First, let's start with the statistical data that plays a key role in analyzing this market;<\/p>\n\n\n\n
Mobile applications are expected to generate over $935 billion in revenue by 2023.<\/p>\n\n\n\n
There are 1.96 million applications available for download in the Apple App Store.<\/p>\n\n\n\n
There are 2.87 million applications available for download on the Google Play Store.<\/p>\n\n\n\n
Y ku\u015fa\u011f\u0131n\u0131n %21\u2019i bir uygulamay\u0131 g\u00fcnde 50\u2019den fazla kez a\u00e7\u0131yor.<\/p>\n\n\n\n
\u0130nsanlar\u0131n %49\u2019u her g\u00fcn 11\u2019den fazla uygulama a\u00e7\u0131yor.<\/p>\n\n\n\n
ABD\u2019deki t\u00fcm dijital medya zaman\u0131n\u0131n %69\u2019u mobil uygulamalardan geliyor.<\/p>\n\n\n\n
On average, a smartphone owner uses 19 apps per day and 30 apps every month.<\/p>\n\n\n\n
Considering these statistics, we can understand that the application we will create should be an application that users will prefer and need to download. Now look, this graph I will share with you shows the growing momentum of downloaded applications over the years.<\/p>\n\n\n\n\n\n
Number of Applications Downloaded by Years More than 204 billion applications were downloaded in 2019 and this number increases by %6 every year.<\/p>\n\n\n\n
G\u00f6rd\u00fc\u011f\u00fcn\u00fcz gibi 2016 y\u0131l\u0131 ile 2019 y\u0131l\u0131 aras\u0131nda %45\u2019lik bir s\u0131\u00e7rama olmu\u015f. Y\u0131ldan y\u0131la b\u00fcy\u00fcme oran\u0131 bu kadar keskin olmasa da her y\u0131l istikrarl\u0131 bir b\u00fcy\u00fcmenin ger\u00e7ekle\u015fti\u011fini s\u00f6yleyebiliriz.<\/p>\n\n\n\n
This growth has, of course, been directly proportional to the advancement of technology and the fact that internet access and information sharing have reached the highest level with this progress. Even if we have no knowledge, it is no longer a dream to be involved in the huge mobile application and game industry by using the blessings that the internet offers us!
I would like to explain what I mean with an example that many of us know from 2013. If I were to tell you about a game developed by Nguy\u1ec5n H\u00e0 \u0110\u00f4ng, which took a few days of effort, in which a bird tries to fly through green pipes of different lengths without hitting it, its name will immediately come to your mind. Yes, I am definitely talking about Flappy Bird, which we all downloaded wondering what this game is or played on a friend's phone out of curiosity. This game, which was criticized by critics for many issues such as graphics and game mechanics, and was accepted as addictive by some, became the most downloaded \u201cFree\u201d game on the Apple App Store as of the end of January 2014. Did you know that even though Flappy Bird is a free game, it earns 50,000$ per day from in-app ads and sales? Based on this example, one of the first things we need to understand when creating a mobile application or game should be our monetization strategy.
When developing an application, would it be a better choice to create a monetization strategy that allows the user to download it for free but with in-app\/in-game purchases, rather than designing an application that can be downloaded for a fee, or would it be a correct choice to first charge the user to download the application and then provide all the facilities to the user? Before you decide, let's take a look at which way people chose to download the app from 2011 to 2017.<\/p>\n\n\n\n\n\n
Numerical values of free and paid downloads from mobile application stores worldwide from 2011 to 2017<\/p>\n\n\n\n
Bu grafikte ise insanlar\u0131n %98\u2019lik bir kesiminin \u00fccretsiz uygulamalar\u0131 tercih etti\u011fini sadece \u00e7ok k\u00fc\u00e7\u00fck bir kesimin paral\u0131 uygulamalara y\u00f6neldi\u011fini g\u00f6rebiliyoruz.<\/p>\n\n\n\n
Please don't draw the wrong conclusion from these statistics, I'm not saying you should steer clear of the idea of a paid app altogether. In fact, users do not avoid paying to download applications; only the majority of applications available in the Apple App Store and Google Play Store are offered for free.<\/p>\n\n\n\n
2020 Eyl\u00fcl ay\u0131 istatistiklerine g\u00f6re Google Play Store\u2019da bulunan uygular\u0131n %96,5\u2019nin, Apple App Store\u2019da bulunan uygulamalar\u0131nsa %92,3\u2019\u00fcn\u00fcn \u00fccretsiz oldu\u011funu s\u00f6yleyebilirim. Bu istatistiklerde uygulamalar \u00fccretsiz indirilmeye a\u00e7\u0131lm\u0131\u015f olsa da uygulama geli\u015ftiricileri uygulama i\u00e7i sat\u0131n al\u0131m hizmetleri sunarak ciddi bir para kazanma stratejisi ortaya koymu\u015flard\u0131r.<\/p>\n\n\n\n
Now let's take a look at the numerical differences in the competition between the two major platforms we mentioned.<\/p>\n\n\n\n\n\n
Download rates from App Store and Google Play Store between July 1, 2020 and September 30, 2020<\/p>\n\n\n\n
Bu grafikte 2019\u2019dan 2020\u2019ye indirilme y\u00fczdelerindeki art\u0131\u015f\u0131 g\u00f6r\u00fcyorsunuz. Google Play Store\u2019un indirilme oran\u0131 %31 artarken Apple App Store yaln\u0131zca %2,5 gibi bir b\u00fcy\u00fcme kat edebilmi\u015f. K\u0131sacas\u0131, Google Play Store\u2019un daha fazla indirilme oranlar\u0131na sahip oldu\u011funu ve her y\u0131l y\u00fcksek bir oranda b\u00fcy\u00fcme kat etti\u011fini s\u00f6yleyebiliriz.<\/p>\n\n\n\n
How important is it to enter among popular applications?<\/strong><\/p>\n\n\n\n By going into the details of these downloads from these two platforms, we will see what kind of applications users actually need to download, and we will clearly understand in which area and on which platform we should develop the application we want to develop.<\/p>\n\n\n\n Hemen Apple App Store\u2019da en \u00e7ok tercih edilen uygulama kategorisine bir g\u00f6z atal\u0131m; 2020 A\u011fustos ay\u0131 verilerine g\u00f6re oyun kategorisinin %21,86 ile en pop\u00fcler kategori oldu\u011funu s\u00f6yleyebiliriz. Oyun kategorisini %10,11 ile i\u015f, %8,68 ile e\u011fitim kategorileri takip etmekte. Bu verilere dayanarak oyun kategorisinde ki uygulamalar\u0131n App Store\u2019u domine etti\u011fini s\u00f6yleyebiliriz.<\/p>\n\n\n\n The application we want to develop may not belong to one of the top categories, but this should never make you step back because you can dominate a larger market share by turning to less saturated smaller categories! You will understand the reason for this better when you take a look at the graph I will share with you now.<\/p>\n\n\n\n\n\n Number of applications in markets increasing over the years<\/p>\n\n\n\n Oyun kategorisi en \u00e7ok talep g\u00f6ren kategori olsa da her y\u0131l art\u0131\u015f\u0131n\u0131 s\u00fcrd\u00fcren mevcut kategorilerin b\u00fct\u00fcn\u00fcne bakt\u0131\u011f\u0131m\u0131zda oyun kategorisinin asl\u0131nda %20\u2019lik bir pay\u0131 oldu\u011funu g\u00f6receksiniz. \u015eimdiye kadar analiz etti\u011fimiz t\u00fcm istatistiklere g\u00f6re de mant\u0131kl\u0131 olan da bu oluyor. \u015eimdi \u015funa bir g\u00f6z atal\u0131m acaba ger\u00e7ekten indirilme oran\u0131 ile do\u011fru orant\u0131l\u0131 bir uygulama art\u0131\u015f\u0131 m\u0131 bu? Yoksa indirilme oranlar\u0131n\u0131n \u00e7ok \u00fczerinde piyasaya uygulama m\u0131 geli\u015ftiriliyor? Bunu anlamak i\u00e7in di\u011fer b\u00fcy\u00fck platform olan Google Play Store verilerine de bakarak devam\u00a0edelim.<\/p>\n\n\n\n\n\n Number of active applications on Google Play Store by years<\/p>\n\n\n\n As you can see, a completely different graph emerges from the Apple Store data. What do you think could be the reason for this variable curve? The answer to this situation is that we all know that the Google Play Store is quite competitive compared to the App Store and most applications cannot survive in this competitive environment. Although there has been a sharp decline in the number of active applications in the Play Store from 2017 to 2018, the number of applications is increasing on this platform day by day.<\/p>\n\n\n\n Now let's put these two major platforms side by side. The availability of applications in the Apple App Store is increasing every year, but it remains at a lower percentage of downloads compared to the Google Play Store. In fact, when we look at this data, it shows us that the general increase in the number of applications available in both stores does not depend on the download rate.<\/p>\n\n\n\n Does the fact that my application is being downloaded indicate that it is being used?<\/strong><\/p>\n\n\n\n D\u00fcnya genelinde y\u0131ll\u0131k ortalama indirilen uygulama say\u0131s\u0131n\u0131n 175 binin \u00fczerinde oldu\u011funu, yine ortalama %90\u2019n\u0131n\u0131 kapsayan ak\u0131ll\u0131 telefon kullan\u0131c\u0131lar\u0131n\u0131n g\u00fcnl\u00fck 3 saat 10 dakika telefonunu kulland\u0131\u011f\u0131n\u0131 ve bu s\u00fcrenin 2 saat 51 dakikas\u0131n\u0131 uygulamalarda ge\u00e7irdi\u011fini biliyor muydunuz? Hat\u0131rlarsan\u0131z en ba\u015fta bahsetti\u011fimiz asl\u0131nda bu yaz\u0131n\u0131n temelini olu\u015fturan ve bir uygulaman\u0131n ba\u015far\u0131s\u0131n\u0131 belirleyen 2 temel kuraldan bahsetmi\u015ftik. Birincisi elbette uygulaman\u0131n indirilmesi ikincisi ise kullan\u0131l\u0131yor olmas\u0131.<\/p>\n\n\n\n Research shows that an average of more than 80 applications are installed on a smartphone, but people use an average of 9 applications a day and 30 applications a month. If we make a small calculation based on the results of this research, we can reach the following conclusion;<\/p>\n\n\n\n Kullan\u0131c\u0131lar\u0131n telefonunda 80 tane uygulama var ve bunun ayl\u0131k olarak sadece 30\u2019u kullan\u0131l\u0131yor; yani uygulamalar\u0131n %62\u2019den fazlas\u0131 ayl\u0131k olarak kullan\u0131lm\u0131yor! Bu ne anlama geliyor diye sordu\u011funuzu duyabiliyorum, genele bakt\u0131\u011f\u0131m\u0131zda ortaya \u00e7\u0131kan durumda, para verilerek indirilen uygulamalarda dahil olmak \u00fczere kullan\u0131c\u0131lar\u0131n ak\u0131ll\u0131 telefonlar\u0131na indirdi\u011fi uygulamalar\u0131n %25\u2019nin indirildikten sonra yaln\u0131zca 1 defa kullan\u0131ld\u0131\u011f\u0131n\u0131 ve bir daha hi\u00e7 kullan\u0131lmad\u0131\u011f\u0131n\u0131 s\u00f6yleyebiliriz.<\/p>\n\n\n\n If you want, let's take a look at the download figures of Google Play Store and Apple App Store, which provide us with content, in the global market.<\/p>\n\n\n\n\n\n Number of downloads from application markets in the global market<\/p>\n\n\n\n In this chart you can see how large the global market share of Google Play Store is. Therefore, it would not be difficult to say that most of the application downloads around the world come from the Google Play Store.<\/p>\n\n\n\n User Expenditures on Mobile Applications<\/strong><\/p>\n\n\n\n When we look at the world in general, what do you think is the amount of money spent by users on these two platforms?<\/p>\n\n\n\n Get ready, from the 3rd Quarter of 2020; I will share with you data on spending on application downloads, subscriptions and in-game purchases:<\/p>\n\n\n\n Google Play Store gross app revenue: $10.3 billion<\/p>\n\n\n\n Apple App Store gross app revenue: $19 billion<\/p>\n\n\n\n Bunun yan\u0131nda Play Store 2019 y\u0131l\u0131n\u0131n 3. \u00e7eyre\u011fine g\u00f6re bu gelirlerini %33,8 art\u0131r\u0131rken App Store kullan\u0131c\u0131lar\u0131 Android kullan\u0131c\u0131lar\u0131n\u0131n neredeyse 2 kat\u0131 oran\u0131nda uygulama harcamas\u0131 yaparak bu alan\u0131 domine etmi\u015ftir.<\/p>\n\n\n\n We can deduce the following from this statistics; If your application appeals to all users, you will have the chance to earn more income from users when you launch it as an iOS application.<\/p>\n\n\n\n Which age group should I base the application I will develop?<\/strong><\/p>\n\n\n\n Of course, determining the audience that the application you will develop will appeal to will be one of the factors affecting the success of this application. In the graph I will share with you now, you will be able to see the monthly average time spent on mobile applications by age groups.<\/p>\n\n\n\n\n\n Percentage of average monthly hours spent in applications by age<\/p>\n\n\n\n We can all guess that younger generations spend more time on mobile applications than older ones. However, this does not mean that we will not target other age groups. As you can see from the graph, users between the ages of 45 and 54 spend approximately 1 hour and 15 minutes of their day on mobile applications. Only 27 minutes less than those aged 25\u201334!<\/p>\n\n\n\n As you can see, mobile applications have been a part of our daily lives from 7 to 70, and we are moving towards a period in which we will be more intertwined with each passing day. Undoubtedly, 2021 will be a big year for the mobile application industry. You have seen that all the statistical data I have mentioned in this article so far always have a rising graph; This is an encouraging picture for anyone who has a mobile application or plans to create one. However, you cannot make a difference by simply developing an application without doing general market research and being aware of trends. So, use this guide as a reference to help you understand the mobile app industry in terms of downloads and usage. If you are ready to develop an app in 2021 or have an idea, don't waste any time and call us!<\/p>","protected":false},"excerpt":{"rendered":"When we take a look at the mobile application market, which is increasing exponentially every year around the world, we can say that this rise is not a big surprise for over 3.2 billion smartphone users. In fact, it is an indication that this rising unity of application users and smartphone users will continue to rise with ever-increasing momentum in the near future. This unity that I mentioned [\u2026]","protected":false},"author":4,"featured_media":695,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"saved_in_kubio":false,"footnotes":""},"categories":[30,27,28,29,31],"tags":[24,26,22,25,23],"yoast_head":"\n